California MBA

California MBA

5+ year marketing partnership 

CLIENT

California MBA

About the client

The California MBA, California Mortgage Bankers Association, serves to represent the residential and commercial real estate finance industry before all governing bodies.

Overview

Since 2016, we have worked with the California MBA to conceptualize, create, and manage all their annual conference marketing efforts, website creation and personalized lead generation funnels to grow attendance and association exposure.

socialcontentdesign_cmba
Content creation

Social Media Content Management

Tailored monthly content campaigns and strategies to attract, inform, and connect with their audience.
cmba website overview
Brand experience

Corporate Website Redesign

Top-to-bottom website redesign featuring member company search, blog, events calendar, and more.

Trusted Partner

With the continued success since the start of our relationship, we took our partnership to the next level. A 12 month content marketing partnership was developed with California MBA in addition to the conference marketing efforts. We successfully launched the brand new CMBA.COM, blog, podcast, cleaned up email database and set up best design practices.

CMBA podcast
CONTENT CREATION

Connect - The California MBA Podcast

Production and management of weekly podcast episodes interviewing movers and shakers in the mortgage industry.
lead-generation funnelspsd
BRAND EXPERIENCE

Paid Media Lead Generation

Custom lead generation campaigns complete with responsive landing pages, paid media efforts, and industry influence.
mic_conferencemktng copy
Brand experience

Annual Conference Marketing

Creating and managing all digital branding and marketing efforts for California MBA's 4 annual conferences.

More Recently

In 2020, we assisted with pivoting all California MBA conferences to a virtual format through our production and consulting services. Click to view Mortgage Innovators Conference story.

Working with Nick and the team at Lion Fire Group has benefited the California MBA and our members tremendously. From the quality of their work to the creative collaboration to the responsive customer service, LFG has become a true partner in our success. We’ve seen our brand grow significantly, with even more expansion on the horizon, thanks to LFG.”
Dustin Hobbs
Communications Director | California MBA

Let's find your roar, together.

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1804 Garnet Ave #537 San Diego, CA 92109

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